How will the event be marketed?

The Business Travel & Meetings Show is based on a proven approach for obtaining the target visitors.

Our aim is to highlight the importance of having a travel policy and effective travel management and to help them determine their preferred suppliers as well as hopefully contributing to company profitability. 

The campaign will include the following: 
• Advertisements in newspapers, business and trade press such as BizTravel 
   Magazine
• Inserts in trade publications such as working @ office
• Widespread public relations campaign
• Targeted Direct Mail Campaigns
• Online and e-marketing
• Editorial coverage by official media partners
• Promotions to Chambers of Commerce and invitations to trade association 
   members
• Provision of free invitations to exhibitors for distribution to existing and potential 
   customers