How will the event be marketed?
The Business Travel & Meetings Show is based on a proven approach for obtaining the target visitors.
Our aim is to highlight the importance of having a travel policy and effective travel management as well as meetings management and to help them determine their preferred suppliers as well as hopefully contributing to company profitability.
The campaign will include the following:
• Advertisements in newspapers, business and trade press such as BizTravel
Magazine
• Inserts in trade publications such as working @ office
• Widespread public relations campaign
• Targeted Direct Mail Campaigns
• Online and e-marketing
• Editorial coverage by official media partners
• Promotions to Chambers of Commerce and invitations to trade association
members
• Provision of free invitations to exhibitors for distribution to existing and potential
customers